Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
"Derek Sivers is changing the way music is bought and sold. A musicians' savior. One of the last music-business folk heroes."Esquire
“Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.”
“The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.”
“If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.”
“Repeated psychology tests have proven that telling someone your goal makes it less likely to happen.”