Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

What others say

“Derek Sivers is changing the way music is bought and sold. A musicians' savior. One of the last music-business folk heroes.” — Esquire

Derek Sivers’ TED talks

Derek Sivers on the TED Blog

How to start a movement: Derek Sivers on

April 1, 2010

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.) (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 3:10) Watch Derek Sivers’ talk on, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive […]

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Quotes from Derek Sivers

Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.
Derek Sivers
TEDIndia 2009 • 2.2M views Jan 2010
Funny, Informative
The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
Derek Sivers
TED2010 • 4.4M views Apr 2010
Inspiring, Funny
If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
Derek Sivers
TED2010 • 4.4M views Apr 2010
Inspiring, Funny