Why you should listen
Daniel Goldstein studies decision-making -- especially how humans make economic and social decisions over the course of our lives, and how we can give ourselves the right incentives, reminders, and rules of thumb to make long-term smart choices rather than short-term fun choices. He runs the blog Decision Science News. He's a Principal Research Scientist at Yahoo! Research, on leave from a post at the London Business School.
What others say
"Goldstein is part of a really fascinating band of psychologists interested in heuristics -- that is, mental shortcuts that have the effect of helping us better navigate the world." — Malcolm Gladwell