Why you should listen
Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.
(He is not, however, to be confused with the curator of TED, who has the same name.)
He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.
Chris Anderson’s TED talk
More news and ideas from Chris Anderson
TEDSummit is a gathering of TED’s tribes — our speaker community, volunteer translators, TED Fellows, TEDx organizers, partners and more. In Session 1, we shared mainstage talks that sparkled with optimism for humanity — now and deep into our unknown future. Ideas that stand the test of time. TED’s curator, Chris Anderson, opened TEDSummit with a throwback […]Continue reading