Why you should listen
Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.
(He is not, however, to be confused with the curator of TED, who has the same name.)
He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.
Chris Anderson’s TED talk
More news and ideas from Chris Anderson
TED curator Chris Anderson’s guide to creating talks that are unforgettable. A great TED Talk is proof that a carefully crafted short presentation can unlock empathy, stir excitement, spread knowledge and promote a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written […]Continue reading
The music of sign language, a computer of water drops: 21 TED Fellows share ideas that swim against the tide
Tides are strong. They move swiftly, sweeping all toward the shore. But TED Fellows refuse to simply drift with the water. They are innovators, advocates and artists who challenge the status quo and work in the spaces between disciplines. At the second TED Fellows Retreat — held from August 25-28, 2015, and themed “Swimming Against the Tide” — about […]Continue reading