Chris Anderson is an authority on emerging technologies and the cultures that surround them.

Why you should listen

Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.

(He is not, however, to be confused with the curator of TED, who has the same name.)

He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.

Chris Anderson’s TED talk

Chris Anderson on the TED Blog
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Truth meets dare: Our curators on the speakers and themes of TED2015

February 19, 2015

At the end of TED2015, curator Chris Anderson and content director Kelly Stoetzel want people to walk away feeling like “they’ve had with their worldview challenged in a productive, satisfying way.” For this conference, whose theme is “Truth and Dare,” they’ve crafted a speaker lineup that ranges from neuroscientists to machine-learning experts to newly minted […]

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How did Nick Hanauer get onto TED’s home page?!

August 12, 2014

There’s a bit of a back story behind today’s TED Talk, in which Nick Hanauer issues a powerful warning to his fellow zillionaire ‘plutocrats’ that it’s time to take the inequality issue seriously, and makes the case to dramatically raise the minimum wage. Some of you may remember that two years ago there was an online spat between […]

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