Chris Anderson is an authority on emerging technologies and the cultures that surround them.

Why you should listen

Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.

(He is not, however, to be confused with the curator of TED, who has the same name.)

He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.

Chris Anderson’s TED talk

More news and ideas from Chris Anderson


Watch: Yuval Harari in conversation with TED’s Chris Anderson

February 15, 2017

Watch: Chris Anderson speaks with the historian Yuval Noah Harari on what’s happening now, and what’s to come during this extraordinary moment in time -- when nationalism is pitted against globalism, while the world is facing a job-loss crisis most of us are not even expecting. A rewarding hour of big ideas about humanity's future.

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TED Dialogues: An urgent response to a dangerously divisive time

February 3, 2017

These are astonishing days. Amid rapid-fire policy changes, America has grown even more divided; similar divisions are spreading across the world. Vitriolic rhetoric roars from all sides, and battle lines are hardening. We aren’t listening to one another. Is there space left for dialogue? For reason? For thoughtful persuasion? We’re determined to find that space. This […]

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