Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken Sharpe, he's studying wisdom.
In his 2004 book The Paradox of Choice , Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance — where individuals are offered more freedom and choice (personal, professional, material) than ever before — are now witnessing a near-epidemic of depression? Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite: He makes a compelling case that the abundance of choice in today's western world is actually making us miserable.
Infinite choice is paralyzing, Schwartz argues, and exhausting to the human psyche. It leads us to set unreasonably high expectations, question our choices before we even make them and blame our failures entirely on ourselves. His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, who and when to marry), underscore this central point: Too much choice undermines happiness.
Schwartz's previous research has addressed morality, decision-making and the varied inter-relationships between science and society. Before Paradox he published The Costs of Living, which traces the impact of free-market thinking on the explosion of consumerism -- and the effect of the new capitalism on social and cultural institutions that once operated above the market, such as medicine, sports, and the law.
Both books level serious criticism of modern western society, illuminating the under-reported psychological plagues of our time. But they also offer concrete ideas on addressing the problems, from a personal and societal level.
"Whether choosing a health-care plan, choosing a college class or even buying a pair of jeans, Schwartz shows that a bewildering array of choices floods our exhausted brains, ultimately restricting instead of freeing us."Publisher’s Weekly
“The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.”
“The secret to happiness is low expectations.”
“With so many options to choose from, people find it very difficult to choose at all.”
“The good news is you don’t need to be brilliant to be wise. The bad news is that without wisdom, brilliance isn’t enough.”
“As teachers, we should strive to be the ordinary heroes, the moral exemplars, to the people we mentor.”
“In many ways, it’s what TED is all about: wanting to do the right thing in the right way for the right reasons.”
“It takes lots of experience to learn how to care for people.”