Ideas worth spreading

Using our practical wisdom

1,242,040 views | Barry Schwartz • TEDSalon NY2011

In an intimate talk, Barry Schwartz dives into the question "How do we do the right thing?" With help from collaborator Kenneth Sharpe, he shares stories that illustrate the difference between following the rules and truly choosing wisely.

In an intimate talk, Barry Schwartz dives into the question "How do we do the right thing?" With help from collaborator Kenneth Sharpe, he shares stories that illustrate the difference between following the rules and truly choosing wisely.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Barry Schwartz

Psychology professor

See speaker profile

Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.

Learn more

This talk was presented at an official TED conference. TED's editors chose to feature it for you.