Email ThisTo advertise the new "Touch Wood" mobile phone, Drill Inc. built a 144 foot xylophone in the middle of the forest, using only sustainably harvested wood. The sheer beauty and scale of the instrument is represented with perfect creative execution.
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Xylophone
Posted Feb 2012
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About NTT Docomo
NTT DOCOMO is Japan's premier provider of leading-edge mobile voice, data and multimedia services. With more than 59 million customers in Japan, the company is one of the world's largest mobile communications operators.
About Drill Inc.
Drill Inc. is a Japanese advertising agency focused on strategy, big ideas, and execution.
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