Ads Worth Spreading

The Pepsi Refresh Project

Posted Mar 2011

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About this ad

How could an ad campaign that engaged millions in the process of philanthropy and positive change not impress us? This video shows how one company merged a Super Bowl-sized budget with online idea submissions and voting to fund over 1,000 great ideas.

About Pepsi

Pepsi is a world leader in snacks, foods and beverages.

About TBWA\Chiat\Day

TBWA creates and manages brand behavior in the modern world through "Disruptive Ideas."

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About Ads Worth Spreading

With Ads Worth Spreading, we're seeking to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch. We invite you to view, comment, rate -- and share! More ยป