Email ThisHow could an ad campaign that engaged millions in the process of philanthropy and positive change not impress us? This video shows how one company merged a Super Bowl-sized budget with online idea submissions and voting to fund over 1,000 great ideas.
Ads Worth Spreading
The Pepsi Refresh Project
Posted Mar 2011
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About Pepsi
Pepsi is a world leader in snacks, foods and beverages.
About TBWA\Chiat\Day
TBWA creates and manages brand behavior in the modern world through "Disruptive Ideas."
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