Ads Worth Spreading

The Pepsi Refresh Project

Posted Mar 2011

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About this ad

How could an ad campaign that engaged millions in the process of philanthropy and positive change not impress us? This video shows how one company merged a Super Bowl-sized budget with online idea submissions and voting to fund over 1,000 great ideas.

About Pepsi

Pepsi is a world leader in snacks, foods and beverages.

About TBWA\Chiat\Day

TBWA creates and manages brand behavior in the modern world through "Disruptive Ideas."

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About Ads Worth Spreading

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