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The Kinect Effect

Posted Feb 2012

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About this ad

When people took the Xbox Kinect technology and ran with it, dreaming up new things Microsoft hadn't even imagined, they didn't shut them down -- they celebrated them.

About Microsoft Xbox

Kinect is a motion sensing input device by Microsoft for the Xbox 360 video game console and Windows PCs. It lets users control and interact with the Xbox 360 without touching a game controller, through a natural user interface using gestures and spoken commands.

About twofifteenmccann

twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands. Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity.

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