Email ThisIn this offbeat witty ad, a bear plays the part of a passionate director -- complete with tantrums, moods and drama. A delightfully clever ending twist reveals the source of his passion and illustrates the brand tagline: The more you watch CANAL+ the more you love cinema..
Ads Worth Spreading
The Bear
Posted Feb 2012
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About CANAL+
Canal+ ("Canal Plus", "C+", meaning "Channel Plus/More" in French) is a French premium pay television channel launched in 1984.
About BETC
Based in Paris and London, BETC was the 2nd most creative agency in the world in 2010. (source Gunn Report)
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