In this spot, a classic American car-maker repositions the luxury automobile -- and, at the same time, re-brands a troubled city. Our judging panel loved the powerful, authentic tone of this love letter to the city of Detroit.
Posted Mar 2011
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In this spot, a classic American car-maker repositions the luxury automobile -- and, at the same time, re-brands a troubled city. Our judging panel loved the powerful, authentic tone of this love letter to the city of Detroit.
Chrysler is a multinational car company headquartered in Detroit, Michigan.
Wieden+Kennedy is an advertising agency based in Portland, Oregon.
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