Email ThisIn 2012, L'Oréal Paris chose Aimee Mullins as their spokesperson -- an athlete, model, actor and an activist for women and the next generation of prosthetics. In this intimate talk created especially for Ads Worth Spreading, Amy explains why the brand's iconic tagline, "Because you're worth it," has always held great meaning for her.
Ads Worth Spreading
Aimee Mullins
Posted Feb 2012
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About L'Oréal Paris
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered and head office in Paris, it has developed activities in the field of cosmetics concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care.
About R/GA
R/GA Media Group Inc. is an advertising agency headquartered in New York — with additional offices in San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, and Stockholm. R/GA creates advertising and marketing products based in technology and design.
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