Ads Worth Spreading

Aimee Mullins

Posted Feb 2012

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About this ad

In 2012, L'Oréal Paris chose Aimee Mullins as their spokesperson -- an athlete, model, actor and an activist for women and the next generation of prosthetics. In this intimate talk created especially for Ads Worth Spreading, Amy explains why the brand's iconic tagline, "Because you're worth it," has always held great meaning for her.

About L'Oréal Paris

The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered and head office in Paris, it has developed activities in the field of cosmetics concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care.

About R/GA

R/GA Media Group Inc. is an advertising agency headquartered in New York — with additional offices in San Francisco, Chicago, London, São Paulo, Buenos Aires, Singapore, and Stockholm. R/GA creates advertising and marketing products based in technology and design.

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About Ads Worth Spreading

With Ads Worth Spreading, we're seeking to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch. We invite you to view, comment, rate -- and share! More »