TED Initiatives » Ads Worth Spreading
These are the 10 winners of our third Ads Worth Spreading challenge. The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. See last year's selections and learn more about the initiative by downloading the Ads Worth Spreading report »
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TNT
Daily Dose of Drama
01:45
In a quiet square sits a red button and an arrow prompting you to push it. Suddenly, sirens blare, an injured person is carried out by stretcher, black cars zoom up and a shoot out ensues. A real-life daily dose of drama, brought to you by TNT.
Winners
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TNT
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Dodge Ram
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Rainforest Alliance
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The Guardian
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Expedia
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Coca Cola
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Dell
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Channel 4
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Melbourne Metro Rail
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GlaxoSmithKline
How we choose the Ads
Six teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – work together to nominate incredible work across specific categories. Twenty-five leading voices in the ad industry act as Advocates and also make nominations. Learn about judging criteria »
What winners receive
The final selections are revealed at the TED conference in Long Beach, California, and are featured after talks across TED.com. The teams behind the ads are honored at a special celebration co-hosted by TED and YouTube in New York City. More about what winners receive »
Acknowledgements
Our industry supporters have been invaluable contributors to every stage of this initiative. TED: YouTube, AICP, NiceSpots, Art Directors Club, 4A's, IAA, IAB, Contagious Magazine and The Advertising Club of New York.