Mike Brady and Dion Drew: Hiring the unemployable

About this talk: A trip to a bakery always ends up delivering a cookie and a smile, but at a bakery run by Mike Brady and Dion Drew, the extra icing is its stated goal of also serving up a second chance. The recipe for the success of their enterprise includes a commitment to employing a range of chronically unemployed people, including former convicts and recovering addicts.

About these speakers

Mike, the President and CEO at Greyston Bakery, is building on the Bakery’s thirty year heritage as a model for social enterprise using entrepreneurship to address the issues of generational poverty in low income communities. Their manufacturing facility in Yonkers, NY serves as a force for personal transformation and community economic renewal. Greyston is best known for a 24-year relationship baking the brownies that go into Ben and Jerry’s Chocolate Fudge Brownie ice cream. Mike’s passion for social entrepreneurism and the use of business to solve social issues are fundamental to his work at Greyston Bakery. Mike is a business advisor to the American Sustainable Business Council (ASBC) helping to promote policies for a more sustainable economy.

About this event

TED@Unilever was a TED-curated event featuring a diverse group of speakers from across the Unilever community. Jointly produced by TED and Unilever, the event put a spotlight on ideas, projects and insights that will contribute to shifting perspectives and imagining a brighter future.

About TED Institute talks

TED Institute talks have opened up new channels of communication and inspired innovation within organizations. Whether you come from a business background or are just looking to explore, you’ll find in these talks the blended energies of TED and the exceptional organizations that have joined the TED Institute. Learn more about TED Institute