Themes Not Business as Usual

Not Business as Usual

The digital revolution has changed much more than technology, entertainment and design. It has completely transformed business -- in ways that could scarcely have been imaginable at TED's first conference, in 1984.

Chris Anderson of WIRED explores the four key stages of viable technology: setting the right price, gaining market share, displacing established technology and, finally, becoming ubiquitous. Marketing guru Seth Godin spells out why, when it comes to getting attention onto a product, bizarre ideas are more successful than boring ones. And Malcolm Gladwell comes to a fascinating, counterintuitive truth about product development through the tale of one man's quest to find the perfect pasta sauce.

Sergey Brin and Larry Page offer a peek inside the Google machine, sharing tidbits about international search patterns and the philanthropic Google Foundation project (which soon became Google.org). Jeff Skoll, founder of eBay, social entrepreneur and film financier, speaks out for media that educates, changes minds and impels us to action. And iconic businessman Richard Branson reveals some of the (surprising) motivations with which he bootstrapped his way from record shop owner to head of the Virgin empire.

Nokia researcher Jan Chipchase shares some unexpected discoveries about the way people around the world interact with cell phones -- even so far as the emotional bonds we seem to share with them. An emotional talk by John Doerr, Silicon Valley's legendary moneyman, makes the case for investing in green technology -- to save the planet and make a profit to boot. Sasa Vucinic, meanwhile, wants to spread his plan to foster new free presses -- by treating them as entrepreneurs instead of charity cases.

Email to a friend »

Subscribe to RSS feed »

Play_iconLawrence Lessig: The unstoppable walk to political reform

Lawrence Lessig: The unstoppable walk to political reform

13:44 Posted: Apr 2014

Views: 553,086 | Comments: 154

Play_iconBill and Melinda Gates: Why giving away our wealth has been the most satisfying thing we've done

Bill and Melinda Gates: Why giving away our wealth has been the most satisfying thing we've done

25:00 Posted: Apr 2014

Views: 785,602 | Comments: 207

Play_iconLarry Page: Where’s Google going next?

Larry Page: Where’s Google going next?

23:30 Posted: Mar 2014

Views: 982,403 | Comments: 99

Play_iconCharmian Gooch: My wish: To launch a new era of openness in business

Charmian Gooch: My wish: To launch a new era of openness in business

16:11 Posted: Mar 2014

Views: 329,671 | Comments: 193

Play_iconPhilip Evans: How data will transform business

Philip Evans: How data will transform business

13:57 Posted: Mar 2014

Views: 556,132 | Comments: 55

Play_iconAnnette Heuser: The 3 agencies with the power to make or break economies

Annette Heuser: The 3 agencies with the power to make or break economies

09:49 Posted: Feb 2014

Views: 818,242 | Comments: 84

Play_iconMichael Metcalfe: We need money for aid. So let’s print it.

Michael Metcalfe: We need money for aid. So let’s print it.

14:24 Posted: Feb 2014

Views: 473,240 | Comments: 131

Play_iconRoselinde Torres: What it takes to be a great leader

Roselinde Torres: What it takes to be a great leader

09:19 Posted: Feb 2014

Views: 1,134,575 | Comments: 90

Play_iconChris McKnett: The investment logic for sustainability

Chris McKnett: The investment logic for sustainability

12:19 Posted: Feb 2014

Views: 490,339 | Comments: 43

Play_iconSheryl Sandberg: So we leaned in ... now what?

Sheryl Sandberg: So we leaned in ... now what?

16:56 Posted: Jan 2014

Views: 1,233,638 | Comments: 124

Comment on this Idea

33 total comments

This comment will be attributed to . Not ? Sign Out.

Characters remaining: 2000

progress indicator

This comment will be attributed to . Not ? Sign Out.

Characters remaining: 2000