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Tim Leberecht:
提姆‧拉伯瑞克:三種 (有效) 放任品牌的方法

TEDGlobal 2012 · 6:30 · Filmed Jun 2012
Subtitles available in 32 languages
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Tim Leberecht: 提姆‧拉伯瑞克:三種 (有效) 放任品牌的方法
6:30 · Filmed June 2012 at TEDGlobal 2012 · Subtitles available in 32 languages

個人、公司或品牌可以緊密掌控自身名譽的時代已經過去 (假設真有過這時代的話)。網路交談和評論意味著,如果你是重要的,有關你或你的品牌的討論都將會無止無休、天馬行空、完全不受控制地進行著。提姆‧拉伯瑞克提出了三個重要建議,來接受控制權的流失、設計控制權的釋出、和運用失控來重申自身價值。

Marketer
As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio
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