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Tim Leberecht:
提姆‧拉伯瑞克:品牌“失控”三原则

TEDGlobal 2012 · 6:30 · Filmed Jun 2012
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个人、公司或品牌可以有效管理自身名誉的时代已经过去了(如果曾经有过这个时代的话)。线上聊天和倾向性评论会无止无休、天马行空地围绕着你,而且完全不由你控制。提姆‧拉伯瑞克提供了三种接受、甚至设计这种“失控”的绝妙方法,同时你可以用它作为重新建立价值观的驱动力。

Marketer
As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio
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