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Tim Leberecht:
Tim Leberecht: 3 måder til (nyttigt) at miste kontrollen over ens brand

TEDGlobal 2012 · 6:30 · Filmed Jun 2012
Subtitles available in 32 languages
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Tim Leberecht: Tim Leberecht: 3 måder til (nyttigt) at miste kontrollen over ens brand
6:30 · Filmed June 2012 at TEDGlobal 2012 · Subtitles available in 32 languages

De dage (hvis de eksisterede) hvor en person, virksomhed eller brand nøje kontrollerede deres omdømme er forbi — online snak og spin betyder at hvis man er relevant, er der en konstant, fri samtale i gang om en, som man ikke har nogen kontrol over. Tim Leberecht tilbyder tre store ideer om at acceptere tabet af kontrol, selv at udforme det — og bruge det som en drivkraft til at vende tilbage til ens værdier.

Marketer
As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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