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Tim Leberecht:
Tim Leberecht: 3 måder til (nyttigt) at miste kontrollen over ens brand

TEDGlobal 2012 · 6:30 · Filmed Jun 2012
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De dage (hvis de eksisterede) hvor en person, virksomhed eller brand nøje kontrollerede deres omdømme er forbi — online snak og spin betyder at hvis man er relevant, er der en konstant, fri samtale i gang om en, som man ikke har nogen kontrol over. Tim Leberecht tilbyder tre store ideer om at acceptere tabet af kontrol, selv at udforme det — og bruge det som en drivkraft til at vende tilbage til ens værdier.

Business romantic
Tim Leberecht argues that in a time of big data and quantification of everything, we are losing sight of the importance of the emotional and social aspects of business and work. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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