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Simon Anholt:
Koja zemlja čini najviše dobra za svijet?

TEDSalon Berlin 2014 · 17:54 · Filmed Jun 2014
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To je neočekivana posljedica globalizacije: problemi koji bi inače ostali lokalni — recimo, banka koja posuđuje previše novca — sada imaju posljedice diljem svijeta. Ali ipak, zemlje rade samostalno, kao da su same na planeti. Savjetnik za politiku Simon Anholt je smislio neobičnu ljestvicu kako bi potaknuo da vlade počnu misliti prema van: Indeks dobrih zemalja. U zaokupljajućem i šaljivom govoru, odgovara na pitanje, "Koja zemlja čini najviše dobra?" ODgovor vas možda iznenadi (osobito ako živite u Americi ili Kini).

Policy advisor
Simon Anholt helps national, regional and city governments earn better reputations—not by launching advertising or PR campaigns, but by changing the way they behave. Full bio
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