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Simon Anholt:
Which country does the most good for the world?

TEDSalon Berlin 2014 · 17:54 · Filmed Jun 2014
Subtitles available in 25 languages
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Simon Anholt: Which country does the most good for the world?
17:54 · Filmed June 2014 at TEDSalon Berlin 2014 · Subtitles available in 25 languages

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worldwide. But still, countries operate independently, as if alone on the planet. Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers the question, "Which country does the most good?" The answer may surprise you (especially if you live in the US or China).

Policy advisor
Simon Anholt helps national, regional and city governments earn better reputations—not by launching advertising or PR campaigns, but by changing the way they behave. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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