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Shlomo Benartzi: 내일, 내일을 위해 저축하기

TEDSalon NY2011 · 17:45 · Filmed Nov 2011
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돈을 다음 주에 저축하기로 결심하는 것은 쉽지만, 지금 당장은 어떤가요? 우리는 흔히 그것을 소모하고 싶어하지요. 경제학자 Shlomo Benartzi는 그것이 우리가 은퇴 후 돈을 못 모으게 하는 가장 큰 장애물이라고 합니다. 어떻게 우리는 행동적인 어려움을 행동적인 해결책으로 바꿀 수 있을까요?

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Economist
Shlomo Benartzi uses behavioral economics to study how and why we plan well for the future (or fail to), and uses that to develop new programs to encourage saving for retirement. Full bio

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