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Seth Godin sobre as tribos que lideramos

TED2009 · 17:29 · Filmed Feb 2009
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Seth Godin argumenta que a Internet acabou com o marketing de massa e ressucitou uma unidade social do passado distante: a tribo. Fundada sob idéias e valores partilhados, as tribos dão poderes às pessoas comuns para liderar e provocar grandes mudanças. Ele nos encoraja a fazer o mesmo.

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Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio

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