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Sendhil Mullainathan:
Solving social problems with a nudge

TEDIndia 2009 · 18:01 · Filmed Nov 2009
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MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems — those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?

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Behavioral economist
Sendhil Mullainathan asks a compelling question: what are the irrational choices we make that perpetuate poverty, corruption, discrimination? Full bio

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