Loading…

Rory Sutherland:
Rory Sutherland:广告人谈人生启示

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
Subtitles available in 31 languages
View interactive transcript
2,302,297 Total views
Your impact
Share this talk and
track your influence!
Rory Sutherland: Rory Sutherland:广告人谈人生启示
16:39 · Filmed July 2009 at TEDGlobal 2009 · Subtitles available in 31 languages

广告通过改变我们的感知,而不是产品本身,提升产品价值。Rory Sutherland大胆断言:感知价值的改变,可以与我们认为的“真正”价值的改变同样令人满意——他的结论对我们的人生观也可以产生有趣的启发。

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

Discuss

277 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Please or sign up to add comments.
Sort comments by
There are currently no comments for this talk.