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Rory Sutherland:
Rory Sutherland: En reklamares livserfarenheter

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
Subtitles available in 31 languages
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Rory Sutherland: Rory Sutherland: En reklamares livserfarenheter
16:39 · Filmed July 2009 at TEDGlobal 2009 · Subtitles available in 31 languages

Reklam ökar värdet på en produkt genom att ändra vår uppfattning, snarare än produkten själv. Rory Sutherland hävdar djärvt att en förändring i upplevt värde kan vara minst lika givande som "riktigt" värde - och hans slutsats har intressanta följder för hur vi ser på livet.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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