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Rory Sutherland:
Rory Sutherland: Gyvenimo pamokos iš reklamos žmogaus lūpų

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
Subtitles available in 31 languages
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Rory Sutherland: Rory Sutherland: Gyvenimo pamokos iš reklamos žmogaus lūpų
16:39 · Filmed July 2009 at TEDGlobal 2009 · Subtitles available in 31 languages

Reklama produktui sukuria papildomą vertę keisdama mūsų suvokimą, o ne patį produktą. Rory Sutherland daro drąsią prielaidą, kad suvokta vertė gali būti ne mažiau maloni, negu „reali" vertė – ir tai daro stiprų poveikį mūsų požiūriui į gyvenimą.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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