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Rory Sutherland:
ロリー・サザーランド:広告マンの人生の教訓

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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宣伝広告は、製品そのものを変えるのでなく、私たちの見方を変えることで製品の価値を高めます。ロリー・サザーランドは「知覚価値を変えることで、私たちの思う『実際の価値』と同様の満足感を与えることができる」と大胆な主張をし、私たちの人生観に興味深い影響を与える結論を提示します。

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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