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Rory Sutherland: lecciones de vida de un publicista

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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La publicidad agrega valor a un producto cambiando nuestra percepción, más que cambiando el producto en sí. Rory Sutherland hace la audaz afirmación de que un cambio en el valor percibido puede ser tan satisfactorio como lo que consideramos valor "real"; y su conclusión tiene consecuencias interesantes sobre cómo vemos la vida.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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