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Ray Anderson:
Ray Anderson sobre a lógica de mercado da sustentabilidade

TED2009 · 15:54 · Filmed Feb 2009
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Em sua empresa de carpetes, Ray Anderson aumentou as vendas e dobrou os lucros ao revolucionar o tradicional sistema industrial de "extrair / fabricar / desperdiçar". De forma gentil e humilde, ele compartilha uma poderosa visão para o comércio sustentável.

Sustainable-business pioneer
Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business — culminating in the Mission Zero plan. Full bio
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