Paula Scher:
Great design is serious, not solemn

Serious Play 2008 · 21:56 · Filmed May 2008
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Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.

Designer at play
With a career that fuses rock and roll, corporate identity creation, and impressionistic geography, Paula Scher is a master conjurer of the instantly familiar. Full bio



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