Paula Scher

Great design is serious, not solemn

21:56 •
Filmed Jan 2008 at Serious Play 2008
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Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.

Paula Scher
/ Designer at play

With a career that fuses rock and roll, corporate identity creation, and impressionistic geography, Paula Scher is a master conjurer of the instantly familiar.  Full bio.

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