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比特幣、汗水、汰漬:品牌貨幣的未來

TEDGlobal 2013 · 10:51 · Filmed Jun 2013
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貨幣 — 你的錢包和銀行帳戶裡的紙幣和硬幣 — 是基於市場,基於對銀行和政府的信任。在此保羅•肯普-羅伯森介紹了新一代的貨幣,基於同樣的市場,但是私有品牌的代表。從耐吉 (Nike) 運動積點到汰漬洗衣精 (在非法市埸中發揮了意想不到的用途),讓我們看看那些不屬於銀行的未來貨幣。

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Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource. Full bio

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