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Paul Bennett:
Paul Bennett găseşte designul din detalii

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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Prezentând o serie de produse inspirate, neobişnuite şi jucăuşe, autoritatea în materie de branding şi design, britanicul Paul Bennett explică faptul că designul nu trebuie să se găsească doar în gesturile grandioase, ci poate rezolva probleme mic, universale şi trecute cu vederea.

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Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio

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