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Paul Bennett:
Paul Bennett mostra que o design está nos detalhes

TEDGlobal 2005 · 14:10 · Filmed Jul 2005
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Mostrando uma série de produtos inspiradores, incomuns e divertidos, o britânico Paul Bennet, guru do design e do branding, explica que design não quer dizer necessariamente grandes feitos, mas sim que pode resolver pequenos problemas universais que passam despercebidos.

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Designer; creative director, Ideo
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked. Full bio

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