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Molly Crockett:
Moli Kroket (Molly Crockett): Čuvajte se neuro-lupetanja

TEDSalon London Fall 2012 · 11:18 · Filmed Nov 2012
Subtitles available in 27 languages
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Molly Crockett: Moli Kroket (Molly Crockett): Čuvajte se neuro-lupetanja
11:18 · Filmed November 2012 at TEDSalon London Fall 2012 · Subtitles available in 27 languages

Mozgovi su sveprisutni u modernom marketingu: Naslovi proklamuju da sendvič od sira pomaže u odlučivanju, dok se za "neuro" napitak tvrdi da pomaže u savladavanju stresa. Postoji samo jedan problem, kaže naučnik za nervni sistem Moli Kroket: prednosti ovih "neuro-unapređivanja" nisu naučno dokazane. U ovom neposrednom izlaganju, Kroket objašnjava ograničenost interpretiranja naučnih podataka vezanih za nervni sistem i zašto moramo biti svesni istih.

Neuroscientist
Neuroscientist Molly Crockett studies altruism, morality and value-based decision-making in humans. Full bio
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