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Beware neuro-bunk

TEDSalon London Fall 2012 · 11:18 · Filmed Nov 2012
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Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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Neuroscientist
Neuroscientist Molly Crockett studies altruism, morality and value-based decision-making in humans. Full bio

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