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Joseph Pine fala sobre o que os consumidores querem

TED2004 · 14:19 · Filmed Feb 2004
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Consumidores querem sentir que o que estão comprando é autêntico, mas Joseph Pine, o autor de "Customização em Massa", diz que vender autenticidade é complicado porque, bem, não existe tal coisa. Ele fala sobre algumas experiências que podem ser artificiais geram fazem milhões mesmo assim.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
Writer
A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio

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