Joseph Pine:
Joseph Pine fala sobre o que os consumidores querem

TED2004 · 14:19 · Filmed Feb 2004
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Consumidores querem sentir que o que estão comprando é autêntico, mas Joseph Pine, o autor de "Customização em Massa", diz que vender autenticidade é complicado porque, bem, não existe tal coisa. Ele fala sobre algumas experiências que podem ser artificiais geram fazem milhões mesmo assim.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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