Lessons from a former Air Force pilot on counterintuitive thinking
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Jeff Kozak |
TED@UPS
• July 2017
Former Air Force Reserve Colonel Jeff Kozak once saved his company $500,000 in just 10 days by approaching a jet fuel problem with a seemingly backwards strategy. Kozak's success resulted in the development of a new, optimized process for mid-air refueling that was initially resisted by many in his industry. On the TED@UPS stage, he explains why the secret to innovation lies in embracing ideas that may initially cause friction, but ultimately should be given a chance.