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杰森克莱:大品牌如何来帮助拯救生物多样性

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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只要说服100家关键的企业参与可持续化的事业,世界野生动物基金的杰森克莱说全球市场将会转变来保护我们已经过度消耗的星球。听听他非凡的圆桌会议如何让大品牌争相同意将绿色环保措施执行在先,在他们的产品在商店货架上激烈竞争之前。

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Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio

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