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Jason Clay: Hoe topmerken biodiversiteit kunnen helpen redden

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Door slechts 100 belangrijke bedrijven tot duurzaamheid te bewegen, zegt Jason Clay van het WNF, zullen wereldwijde markten verschuiven om onze door overconsumptie geteisterde planeet te beschermen. Hoor hoe zijn buitengewone rondetafelgesprekken concensus scheppen tussen grote rivalen over groene bedrijfspraktijken — vóórdat hun produkten het uitvechten op de winkelschappen.

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Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio

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