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Jason Clay:
Jason Clay: come le grandi marche posso aiutare a salvare la biodiversità

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Convinciamo solo 100 aziende chiave a diventare sostenibili, ci dice Jason Clay del WWF, e i mercati mondiali cominceranno a proteggere il pianeta già troppo sfruttato dai nostri consumi. Sentite come le sue straordinarie tavole rotonde stiano portando i rivali delle grandi marche ad accordarsi prima di tutto su pratiche più ecologiche — prima ancora che i loro prodotti facciano a botte sugli scaffali.

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Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio

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