Loading…

How big brands can help save biodiversity

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
Subtitles available in 22 languages
View interactive transcript
361,580 Total views
Your impact
Share this talk and
track your influence!

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first — before their products duke it out on store shelves.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio

Discuss

166 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Please log in or sign up to add comments.
Sort comments by
There are currently no comments for this talk.