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Don Norman:
3 ways good design makes you happy

TED2003 · 12:41 · Filmed Feb 2003
Subtitles available in 30 languages
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Don Norman: 3 ways good design makes you happy
12:41 · Filmed February 2003 at TED2003 · Subtitles available in 30 languages

In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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