Dan Cobley

What physics taught me about marketing

7:38 •
Filmed Jan 2010 at TEDGlobal 2010
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Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Dan Cobley
/ Online marketing whiz

Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.  Full bio.

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