The art of first impressions — in design and life
Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
Dig deeper into this idea — read Chip Kidd's TED Book
About TED Books
Long enough to explore a powerful idea but short enough to read in a single sitting, TED Books pick up where TED Talks leave off.
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