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Chip Kidd:
The art of first impressions — in design and life

TEDSalon NY2015 · 18:57 · Filmed May 2015
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Chip Kidd: Designing books is no laughing matter. OK, it is.
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Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

Graphic designer
Chip Kidd's book jacket designs spawned a revolution in the art of American book packaging. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

TED Books

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Judge This

Chip Kidd

How important are first impressions? Chip Kidd's wise and witty book reveals the secret to good design, and how to make judgment work for you.

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