Amy Lockwood:
Ejmi Lokvud: Prodavanje kondoma u Kongu

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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Corneille Ewango: A hero of the Congo forest

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HIV je ozbiljan problem u DR Kongo, i agencije za pomoć su preplavile zemlju sa besplatnim i jeftinim kondomima. Ali mali broj ljudi ih koristi. Zašto? "Reformisani marketer" Ejmi Lokvud nudi iznenađujući odgovor koji menja tradicionalni model filantropije. (Neke NSFW slike.)

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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