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Amy Lockwood:
Amy Lockwood: Vendendo camisinhas no Congo

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
Subtitles available in 39 languages
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Amy Lockwood: Amy Lockwood: Vendendo camisinhas no Congo
4:16 · Filmed July 2011 at TEDGlobal 2011 · Subtitles available in 39 languages

O HIV é um problema grave na República Democrática do Congo e agências de ajuda humanitária inundaram o país com preservativos masculinos gratuitos ou baratos. Todavia, poucas pessoas os estão usando. Por quê? A "Publicitária Reformada”, Amy Lockwood, oferece uma resposta surpreendente que derruba o modelo filantrópico tradicional. (Algumas imagens são 'NSFW' ou impróprias).

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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