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Amy Lockwood:
Amy Lockwood: Selger kondomer i Kongo

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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HIV er et alvorlig problem i den Demokratiske Republikken Kongo, og hjelpeorganisasjoner har oversvømt landet med gratis og billige kondomer. Men få folk bruker dem. Hvorfor? "Reformert markedsfører" Amy Lockwood gir oss et overraskende svar som omvelter den tradisjonelle modellen for filantropi. (Denne presentasjonen inneholder noen seksuelt grafiske bilder.)

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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