Alan Siegel:
Alan Siegel: Vamos simplificar a gíria jurídica!

TED2010 · 4:26 · Filmed Feb 2010
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Formulários de impostos, contratos de crédito, legislação da saúde: Estão a abarrotar com jargão indecifrável, diz Alan Siegel, e são incompreensivelmente longos. Ele lança um apelo para a reconstrução simples, sensível — e num Inglês claro — para que a documentação burocrática se torne inteligível para todos nós.

Executive, simplicity guru
A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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