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Alan Siegel:
Let's simplify legal jargon!

TED2010 · 4:26 · Filmed Feb 2010

Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long. He calls for a simple, sensible redesign — and plain English — to make legal paperwork intelligible to the rest of us.

Executive, simplicity guru
A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business. Full bio